Typically, PPCterms is the abbreviation of 'Pay-Per-Click, which is one of the most important strategy of Internet marketing in which marketers, advertisers or SEO professional pay a nominal fee each time whenever their advertisement is clicked on the Internet, site, social media platform or website. This is a popular method of buying the incoming visitors to your website. PPC is one of the prime advertising strategy which is vastly followed by the SEO professionals. 

PPC advertising service is offered by the different advertising services but one most prominent one is offered by the Google Adwords. This service is highly useful for the ecommerce sites which face the highest level of competition for the sale of the different products or for the advertisement for the different products or services. In the severe and compact competition, where the different vendors and sites are selling the similar products or the services, the pay per click services is presents the most valuable tool for the SEO experts.